Website Sarvodaya Development Finance
HEAD OF MARKETING
We are seeking a dynamic and visionary Head of Marketing to lead the company’s marketing function and strengthen its brand presence in the financial services industry. The Head of Marketing will play a key leadership role in developing and executing marketing strategies that drive customer acquisition, digital engagement, and product visibility while aligning with the company’s overall business objectives.
Key Responsibilities
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Develop and implement a comprehensive marketing and brand strategy aligned with the company’s strategic goals.
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Strengthen the brand positioning of the company as a trusted and customer-focused financial institution.
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Lead the planning, execution, and monitoring of marketing campaigns for deposits, lending, digital products, and other financial services.
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Oversee digital marketing, social media, and content initiatives to enhance engagement and lead generation.
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Collaborate with Regional Managers, Branch Managers, and Product Heads to support branch-level marketing and sales objectives.
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Leverage data analytics and CRM platforms to monitor performance and optimize marketing outcomes.
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Manage and control the annual marketing budget, ensuring cost efficiency and ROI.
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Conduct market research and competitor analysis to identify emerging trends and new business opportunities.
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Lead, mentor, and develop the marketing team to drive performance, innovation, and accountability.
Qualifications & Experience
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Minimum 10 years of experience in marketing, with at least 5 years in a senior managerial role within the financial services or banking industry.
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CIM in Marketing or a Bachelor’s degree in Marketing, along with an MBA qualification, is preferred.
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Proven expertise in strategic marketing management, brand leadership, and digital transformation.
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Strong understanding of financial products, customer segmentation, and market regulations.
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Proficiency in digital marketing and analytics platforms
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Demonstrated success in implementing measurable, results-driven marketing strategies.
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Excellent leadership, communication, and stakeholder management skills.
How to Apply: Interested candidates are invited to email their resumes with contact details of two non-related referees to careers@sdf.lk indicating the post applied for in the subject line on or before within 14 days.
Head of Human Resources
No: 155A, Dr. Danister De Silva Mawatha,
Colombo 08.
Tel: 0115 444 666
[Logo text: Four-Year Winner of TAGS Gold Awards | CA SRI LANKA TAGS COMPLIANT | From CA Sri Lanka]
www.sarvodayafinance.lk