Find out more details about the Marketing Analytics Course at the Open University The
Open University of Sri Lanka has now started a new Marketing Analytics online course for Sri Lankan students who are interested in the Marketing Analytics field. This is a short period course (Four (04) months and Two (02) weeks).
The Short Course in Marketing Analytics (SCMA) at the Open University of Sri Lanka Approved by the esteemed Department of Marketing Management and conducted by the Colombo Regional Centre under the prestigious C-SFA Project framework, this unique, entry-level accelerator transforms raw business numbers into competitive market intelligence.
Spanning four months and two weeks, the program is meticulously engineered around 15 weeks (65 hours) of immersive coursework and a focused 3-week assessment window.
Frameworks
The curriculum strategically strips away complex academic jargon, opting instead for a highly practical approach. Students dive directly into critical operational frameworks, mastering:
- Customer, Pricing, and Retailing Analytics
- Advanced Sales Forecasting
- Data Visualizations
- Segmentation & Targeting Analysis
Rather than teaching pure abstract statistics, this course delivers hands-on fluency in the core tech stack defining modern commerce. You will explore data extraction secrets via Excel, unravel digital trends through Social Media Analytics, unlock spatial insights using network mapping tools like Gephi, and craft interactive, corporate-grade dashboards in Power BI. Furthermore, the program features dedicated modules exploring the legalities of Ethics and Data Privacy, ensuring your data solutions are fully compliant with global standards.
Conducted entirely in English Medium, the entrance is completely open to anyone over 16 years of age. Whether you are a high school leaver searching for a high-demand career launchpad or an industry professional aiming to upskill, this course offers unmatched value.
How To Apply
Looking for apply to this course, you can contact the Open University or can email to get more information.
The course for a student will be Rs. 20,000 /-
Email: crcsc@ou.ac.lk
What is the Marketing Analytics Course fee?
The course for a student will be Rs. 20,000 /-
How do I connect to the Open University in Sri Lanka?
You can reach Email: crcsc@ou.ac.lk or hotline, 0112881464, 0112881380, 0112881420