Let’s explore about Digital Marketing (Online/Onsite) Open University Course In Sri Lanka.
In this article, we introduce the Open University Course in Sri Lanka.
The Open University of Sri Lanka’s Digital Marketing is designed exactly for that transition. This intensive program bridges the gap between classic marketing theories and modern, high-impact execution. Whether you are an entrepreneur looking to scale your business, a professional aiming to pivot careers, or a creative spirit wanting to master commercial advertising.
The journey begins by decoding the psychology of the modern digital consumer and understanding core marketing dynamics. From there, you will dive straight into the engine room of modern visibility: Search Engine Optimization (SEO), high-ROI Google Ads, and data tracking with Google Analytics. Rather than just analyzing theories, you will actively discover how to build functional websites, craft compelling content marketing strategies, and design high-conversion email campaigns that actually build customer loyalty.
Ultimately, this course is built around tangible outputs that culminate in a comprehensive project report. You won’t just graduate with a certificate; you will leave with a fully realized, customized Digital Marketing Plan ready to launch into the real world.
Course Content
- Introduction to Marketing
- Introduction to Digital Marketing
- Digital Marketing Channels
- Modern Consumers in the Digital Age
- Content Marketing
- Personal Branding in Social Media
- Search Engine Optimization (SEO)
- Google Ads and Analytics with Google Analytics
- Website Optimization and Email Marketing
- Preparing a Digital Marketing Plan
- Introduction to Creative Advertising
- Marketing Dynamic, Brand and Creative Brief
- Creativity in Advertising Communication
- Advertising Media & Marketing Strategies
- Event Management
- Project Report
| Programme Code : | SDM |
| Programme Category : | Short programme–(CERC Project) Approved by the Department of Marketing |
| Conducted by : | Colombo Regional Centre |
| Programme Duration : | Four (04) months and Two (02) weeks, Coursework – 15 weeks (65 Hours), Project Report – 03 week |
| Discipline(s) / Course(s) : | Short course in Digital Marketing- (Online ) |
| Medium : | English |
The course fee is LKR. 20,000 /= (Per head)
You can get Information: crcsc@ou.ac.lk
Contact : 0112881420, 0112881464, 0112881380, 0112881130
If you are looking for apply for this course, you can get more info from the Open University Sri Lanka, here Link
Recent Ask Question About This Course.
What Is The Course Fee For This Digital Marketing Course In Open University?
The course fee is LKR. 20,000 /= in per person, sometimes this will be changed for future updates.
What is the programme period?
Four (04) months and Two (02) weeks, Coursework – 15 weeks (65 Hours), Project Report – 03 weeks